Analyst Price Targets — W
| Date | Analyst | Firm | Target | Price @ Post | Source | Headline |
|---|---|---|---|---|---|---|
| February 24, 2026 11:54 am | David Bellinger | Mizuho Securities | $110.00 | $73.47 | TheFly | Wayfair price target lowered to $110 from $130 at Mizuho |
| February 20, 2026 1:23 pm | Peter Keith | Piper Sandler | $125.00 | $84.02 | StreetInsider | Piper Sandler on Wayfair (W): 'Buy the Weakness as Share Gains are Accelerating' |
| February 20, 2026 1:03 pm | — | Evercore ISI | $100.00 | $85.96 | TheFly | Wayfair price target lowered to $100 from $115 at Evercore ISI |
| February 20, 2026 12:50 pm | — | Goldman Sachs | $92.00 | $79.57 | TheFly | Wayfair price target lowered to $92 from $104 at Goldman Sachs |
| February 20, 2026 12:29 pm | Steven Shemesh | RBC Capital | $92.00 | $79.57 | TheFly | Wayfair price target raised to $92 from $86 at RBC Capital |
| February 20, 2026 12:20 pm | — | Robert W. Baird | $85.00 | $79.57 | TheFly | Wayfair price target lowered to $85 from $98 at Baird |
| February 20, 2026 12:17 pm | Youssef Squali | Truist Financial | $105.00 | $83.10 | StreetInsider | Wayfair (W) PT Lowered to $105 at Truist After a 'Mixed 1Q26 Guide' |
| February 20, 2026 12:10 pm | — | Stifel Nicolaus | $89.00 | $79.57 | TheFly | Wayfair price target lowered to $89 from $100 at Stifel |
| January 15, 2026 12:35 pm | Simeon Gutman | Morgan Stanley | $140.00 | $114.60 | TheFly | Wayfair price target raised to $140 from $130 at Morgan Stanley |
| January 14, 2026 11:46 am | Eric Sheridan | Goldman Sachs | $104.00 | $119.05 | TheFly | Wayfair price target lowered to $104 from $120 at Goldman Sachs |
Latest News for W
Steven Conine sold 26,950 shares of Common Stock on Feb. 26, 2026, for a transaction value of ~$2.13 million, using a weighted average price of $78.86 per share. This sale represented 12.31% of Conine's aggregate direct and indirect holdings prior to the transaction.
Wayfair is making progress, with sales increasing and net losses improving. It's rolling out new projects, such as a rewards program and physical store locations.
MELI's fintech surge and Latin America dominance outshine W's rebound, positioning the e-commerce leader for stronger long-term upside.
Some chains are ready to thrive.
On the surface, the furniture and home furnishings retail sector ended 2025 on a positive note, with sales up 2.3%. But that gain was lackluster compared to core retail's 4% increase, excluding automotive, gasoline and food service.
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