Analyst Price Targets — SBH
| Date | Analyst | Firm | Target | Price @ Post | Source | Headline |
|---|---|---|---|---|---|---|
| February 10, 2026 1:37 pm | Simeon Gutman | Morgan Stanley | $16.00 | $16.34 | TheFly | Sally Beauty price target raised to $16 from $14 at Morgan Stanley |
| February 10, 2026 11:46 am | — | Canaccord Genuity | $20.00 | $17.00 | TheFly | Sally Beauty price target raised to $20 from $19 at Canaccord |
| January 21, 2026 10:28 am | — | Raymond James | $19.00 | $16.05 | TheFly | Raymond James upgrades Sally Beauty on more consistent growth |
| January 15, 2026 1:22 pm | — | Morgan Stanley | $14.00 | $15.50 | TheFly | Sally Beauty price target raised to $14 from $13 at Morgan Stanley |
| January 14, 2026 11:32 am | — | Jefferies | $16.00 | $15.83 | TheFly | Sally Beauty assumed with a Hold at Jefferies |
| November 14, 2025 1:18 pm | Simeon Gutman | Morgan Stanley | $13.00 | $13.76 | TheFly | Sally Beauty price target raised to $13 from $10 at Morgan Stanley |
| October 28, 2025 10:16 am | — | Jefferies | $14.50 | $15.27 | TheFly | Sally Beauty price target raised to $14.50 from $12.80 at Jefferies |
| November 15, 2024 10:15 am | Linda Bolton Weiser | D.A. Davidson | $13.00 | $13.78 | StreetInsider | Sally Beauty Holdings (SBH) PT Raised to $13 at DA Davidson |
| July 11, 2024 6:43 am | Korinne Wolfmeyer | Piper Sandler | $13.00 | $9.94 | TheFly | Sally Beauty price target lowered to $13 from $14 at Piper Sandler |
| May 15, 2024 4:48 am | Linda Bolton Weiser | D.A. Davidson | $12.00 | $11.42 | StreetInsider | Sally Beauty Holdings (SBH) PT Lowered to $12 at DA Davidson |
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Latest News for SBH

SG Americas Securities LLC boosted its stake in Sally Beauty Holdings, Inc. (NYSE: SBH) by 864.1% in the fourth quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The firm owned 83,189 shares of the specialty retailer's stock after purchasing an additional 74,560 shares during

PLANO, Texas--(BUSINESS WIRE)--Sally Beauty Holdings, Inc. (NYSE: SBH) (“the Company”) today announced that Adrianne Lee has been appointed Senior Vice President and Chief Financial Officer, effective April 28, 2026. Ms. Lee succeeds Marlo Cormier, who will be leaving the company, effective April 11, 2026, to pursue other opportunities. Ms. Lee brings significant relevant experience to the role, most recently…

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Beauty demand remains resilient as innovation and premiumization drive growth, with EL, ULTA and IFF well-placed to benefit from evolving industry trends.

SBH posts 11% e-commerce growth in Q1 as digital initiatives and app upgrades boost engagement and customer spending.
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