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Shares of Puma Se (OTCMKTS:PUMSY - Get Free Report) have earned a consensus recommendation of "Hold" from the six ratings firms that are presently covering the company, Marketbeat reports. One analyst has rated the stock with a sell rating, four have issued a hold rating and one has given a buy rating to the company.

Puma stock was up 8% after filings showed Mike Ashley's Frasers Group built a 5.77% stake in the retailer.

I continue to rate PUMA SE as "Buy," after identifying positive read-throughs from its 4Q25 beat. The company's pivot toward the higher-margin Direct-To-Consumer channel and the popular training category bode well for its 2026 financial outlook. ANTA's 29% minority investment could accelerate Puma's China growth and enhance sourcing efficiencies.

Puma Se (OTCMKTS:PUMSY - Get Free Report) was the recipient of a large increase in short interest in February. As of February 13th, there was short interest totaling 14,526 shares, an increase of 134.7% from the January 29th total of 6,188 shares. Based on an average daily trading volume, of 86,623 shares, the days-to-cover ratio

PUMA SE (PUMSY) Q4 2025 Earnings Call Transcript