Analyst Price Targets — PRPL
| Date | Analyst | Firm | Target | Price @ Post | Source | Headline |
|---|---|---|---|---|---|---|
| September 4, 2024 8:12 am | Seth Basham | Wedbush | $1.10 | $1.11 | TheFly | Wedbush downgrades Purple Innovation on slot loss at retailers |
| August 6, 2024 8:53 am | Jeremy Hamblin | Craig-Hallum | $1.50 | $1.19 | TheFly | Purple Innovation price target lowered to $1.50 from $2 at Craig-Hallum |
| August 6, 2024 8:15 am | Seth Basham | Wedbush | $1.75 | $1.18 | TheFly | Purple Innovation price target lowered to $1.75 from $2.25 at Wedbush |
| March 13, 2024 8:42 am | Jeremy Hamblin | Craig-Hallum | $2.00 | $1.66 | StreetInsider | Purple Innovation (PRPL) PT Raised to $2 at Craig-Hallum on solid Q4 results |
| March 2, 2022 12:00 am | Matt Koranda | Roth Capital | $6.00 | $6.65 | Pulse 2.0 | Purple Innovation (PRPL) Stock: $6 Price Target And Neutral Rating |
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Latest News for PRPL

Tap five stocks with increasing P/E ratios to try out an out-of-the-box approach. These stocks include Keurig Dr Pepper, Purple Innovation, H&R Block, Peloton Interactive and Allbirds.

Purple Innovation (NASDAQ: PRPL - Get Free Report) and RH (NYSE: RH - Get Free Report) are both consumer staples companies, but which is the superior business? We will contrast the two companies based on the strength of their risk, dividends, profitability, valuation, institutional ownership, earnings and analyst recommendations. Institutional and Insider Ownership 88.4% of Purple Innovation

Purple's Q4 loss narrows and sales rise 9.1% y/y as wholesale strength, cost cuts and Rejuvenate 2.0 momentum marked a turnaround in 2026.

Purple Innovation (PRPL) came out with a quarterly loss of $0.02 per share versus the Zacks Consensus Estimate of a loss of $0.04. This compares to a loss of $0.07 per share a year ago.

Purple Innovation, Inc. (PRPL) Q4 2025 Earnings Call Transcript
🧮 Earnings Move Analyzer
Insider Trading
Insider Trading
| Name | Role | Date | Type | Shares | Price | Form | Link |
|---|
Senate Trading
No Senate trades found for PRPL.
U.S. House Trading
No House trades found for PRPL.
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