Analyst Price Targets — PRPL
| Date | Analyst | Firm | Target | Price @ Post | Source | Headline |
|---|---|---|---|---|---|---|
| September 4, 2024 8:12 am | Seth Basham | Wedbush | $1.10 | $1.11 | TheFly | Wedbush downgrades Purple Innovation on slot loss at retailers |
| August 6, 2024 8:53 am | Jeremy Hamblin | Craig-Hallum | $1.50 | $1.19 | TheFly | Purple Innovation price target lowered to $1.50 from $2 at Craig-Hallum |
| August 6, 2024 8:15 am | Seth Basham | Wedbush | $1.75 | $1.18 | TheFly | Purple Innovation price target lowered to $1.75 from $2.25 at Wedbush |
| March 13, 2024 8:42 am | Jeremy Hamblin | Craig-Hallum | $2.00 | $1.66 | StreetInsider | Purple Innovation (PRPL) PT Raised to $2 at Craig-Hallum on solid Q4 results |
| March 2, 2022 12:00 am | Matt Koranda | Roth Capital | $6.00 | $6.65 | Pulse 2.0 | Purple Innovation (PRPL) Stock: $6 Price Target And Neutral Rating |
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Latest News for PRPL

Purple Innovation (PRPL) has become technically an oversold stock now, which implies exhaustion of the heavy selling pressure on it. This, combined with strong agreement among Wall Street analysts in revising earnings estimates higher, indicates a potential trend reversal for the stock in the near term.

Purple Innovation, Inc. (PRPL) Q1 2026 Earnings Call Transcript

Showroom Comps up 7.0%, Marking the Third Consecutive Quarter of Positive Comps E-commerce Trends Improve Sequentially Early Traction from Purple Royale at Mattress Firm Supports Premium Momentum and Wholesale Growth Reaffirms Full Year EBITDA Guidance; Positioned for Improving Performance in Second Quarter LEHI, Utah, April 28, 2026 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a comfort…

Robert (Bob) Lucian, Former La-Z-Boy CFO, Appointed Chief Financial Officer Todd Vogensen to Depart Effective May 1, 2026 LEHI, Utah, April 28, 2026 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a comfort innovation company whose mattresses promise to give you "less pain, better sleep," today announced that Chief Financial Officer Todd Vogensen will depart the Company effective May 1, 2026, to…

LEHI, Utah, April 21, 2026 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a comfort innovation company whose mattresses promise to give you "less pain, better sleep," will report first quarter 2026 financial results on Tuesday, April 28, 2026 at approximately 8:00 a.m. ET. The Company will hold a conference call that day at 8:30 a.m.
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