Analyst Price Targets — NOW
| Date | Analyst | Firm | Target | Price @ Post | Source | Headline |
|---|---|---|---|---|---|---|
| February 5, 2026 3:13 pm | — | Truist Financial | $175.00 | $106.80 | TheFly | ServiceNow price target lowered to $175 from $240 at Truist |
| February 2, 2026 10:49 am | — | Goldman Sachs | $216.00 | $117.01 | TheFly | ServiceNow added to US Conviction List at Goldman Sachs |
| January 29, 2026 2:24 pm | Gil Luria | D.A. Davidson | $220.00 | $113.76 | StreetInsider | DA Davidson Reiterates Buy Rating on ServiceNow (NOW), Highlights Strong Growth Outlook |
| January 29, 2026 2:01 pm | — | Deutsche Bank | $180.00 | $115.91 | TheFly | ServiceNow price target lowered to $180 from $200 at Deutsche Bank |
| January 29, 2026 1:56 pm | — | RBC Capital | $185.00 | $114.90 | TheFly | ServiceNow price target lowered to $185 from $195 at RBC Capital |
| January 29, 2026 1:36 pm | — | Stifel Nicolaus | $180.00 | $115.29 | TheFly | ServiceNow price target lowered to $180 from $200 at Stifel |
| January 29, 2026 1:18 pm | Keith Bachman | BMO Capital | $170.00 | $114.92 | TheFly | ServiceNow price target lowered to $170 from $175 at BMO Capital |
| January 29, 2026 1:02 pm | Kirk Materne | Evercore ISI | $175.00 | $114.64 | TheFly | ServiceNow price target lowered to $175 from $225 at Evercore ISI |
| January 29, 2026 12:59 pm | — | Robert W. Baird | $175.00 | $115.16 | TheFly | ServiceNow price target lowered to $175 from $190 at Baird |
| January 29, 2026 12:29 pm | Jackson Ader | KeyBanc | $115.00 | $114.17 | StreetInsider | ServiceNow (NOW) PT Lowered to $115 at KeyBanc |
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Latest News for NOW

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ServiceNow is exceptionally positioned to benefit from enterprise AI adoption, countering 'Saaspocolypse' fears with robust, integrated AI capabilities. NOW's AI platform addresses key enterprise pain points—continuous learning, workflow integration, and high switching costs—driving durable customer retention. The hybrid seat-based and usage-based pricing model, plus a thriving third-party app ecosystem, enhances…

Gartner expects enterprise software spending to reach $1.4 trillion this year. Microsoft is generating a growing mountain of cash, which provides ample funds to invest in AI innovation.

ServiceNow (NOW 1.18%) has pulled back sharply, but accelerating AI integration, expanding enterprise contracts, and a $13 billion backlog could set the stage for a powerful rebound. If growth stays above 20% and execution remains strong, the path toward significant upside in 2026 becomes far more realistic than many expect.
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