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Retail meme energy has rotated back into three familiar names, and the setups could not be more different.

MENOMONEE FALLS, Wis.--(BUSINESS WIRE)--This back-to-school season, Kohl's (NYSE: KSS) is making shopping easier by focusing on the brands, styles, and sizes families need to start the school year off right. From national favorites like Nike and Levi's to By Kohl's brands such as SO, Tek Gear, FLX, and Jumping Beans, Kohl's combines the trends kids want with the quality and affordability parents expect, including…

Kohl's juniors sales rise 10% in Q1, led by So., as proprietary brands gain traction despite softer company-wide comparable sales.

Kohl's rose to its peak as a department store in the 2000s, with a focus on a strong in-store experience, coupons and rewards. Now, after years of stagnant sales and a rough patch on Wall Street, Kohl's is trying to get back to what made it a household name.

Kohl's went from a household name to a plunging stock as it lost relevancy and its core customer. Now, the company is trying to turn itself around and return to a position of growth by leaning into the business strategies that originally worked, according to CEO Michael Bender.