Analyst Price Targets — HRI
| Date | Analyst | Firm | Target | Price @ Post | Source | Headline |
|---|---|---|---|---|---|---|
| February 18, 2026 12:56 pm | — | Robert W. Baird | $198.00 | $149.16 | TheFly | Herc Holdings price target lowered to $198 from $200 at Baird |
| February 18, 2026 11:33 am | — | KeyBanc | $190.00 | $150.12 | TheFly | Herc Holdings price target lowered to $190 from $200 at KeyBanc |
| January 23, 2026 1:37 pm | Adam Seiden | Barclays | $175.00 | $166.65 | TheFly | Herc Holdings price target raised to $175 from $160 at Barclays |
| January 23, 2026 11:42 am | — | Wells Fargo | $189.00 | $169.39 | TheFly | Herc Holdings price target raised to $189 from $170 at Wells Fargo |
| December 16, 2025 11:15 pm | — | KeyBanc | $200.00 | $156.24 | TheFly | Herc Holdings upgraded to Overweight from Sector Weight at KeyBanc |
| November 13, 2025 9:15 pm | Jerry Revich | Wells Fargo | $170.00 | $132.78 | TheFly | Herc Holdings initiated with an Overweight at Wells Fargo |
| October 29, 2025 11:24 am | Mircea Dobre | Robert W. Baird | $200.00 | $142.79 | TheFly | Herc Holdings price target raised to $200 from $160 at Baird |
| October 1, 2025 8:57 am | — | Robert W. Baird | $160.00 | $116.66 | TheFly | Herc Holdings upgraded to Outperform from Neutral at Baird |
| October 23, 2024 6:07 am | Sherif El-Sabbahy | Bank of America Securities | $150.00 | $198.60 | StreetInsider | Herc Holding (HRI) PT Raised to $150 at BofA Securities |
| October 22, 2024 1:30 pm | Fresh Pick | Robert W. Baird | $267.00 | $193.74 | TheFly | Baird ups Herc Holdings target, names 'bullish Fresh Pick' |
Latest News for HRI
Herc Holdings (HRI) reported earnings 30 days ago. What's next for the stock?
Herc Holdings leans on specialty rentals and mega projects to smooth demand, but 2026 hinges on improving utilization and margins after 2025 pressure.
Herc Holdings enters 2026 with rising synergies, expanded scale, and optimization efforts that could drive utilization gains and boost profits.
Herc Holdings remains a ‘buy' despite a 31.8% stock decline and profit headwinds post-H&E Equipment Services acquisition. HRI's revenue surged to $4.38 billion in 2025, but net income fell sharply due to higher operating costs, depreciation, and interest expense. Management targets 2026 EBITDA of $2.0–$2.1 billion, driven by $125 million in cost synergies and $100–$200 million in revenue synergies.
Herc Holdings Inc. (HRI) Presents at JPMorgan Industrials Conference 2026 Transcript
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