Analyst Price Targets — HOG
| Date | Analyst | Firm | Target | Price @ Post | Source | Headline |
|---|---|---|---|---|---|---|
| February 17, 2026 7:12 pm | Stephen Grambling | Morgan Stanley | $12.00 | $20.36 | TheFly | Harley-Davidson price target lowered to $12 from $18 at Morgan Stanley |
| February 12, 2026 2:08 pm | — | D.A. Davidson | $25.00 | $20.31 | TheFly | Harley-Davidson price target lowered to $25 from $30 at DA Davidson |
| February 11, 2026 12:05 pm | Tristan Thomas-Martin | BMO Capital | $24.00 | $20.94 | TheFly | Harley-Davidson price target lowered to $24 from $30 at BMO Capital |
| February 11, 2026 11:57 am | — | Robert W. Baird | $22.00 | $20.94 | TheFly | Harley-Davidson price target lowered to $22 from $28 at Baird |
| January 16, 2026 12:29 pm | — | Morgan Stanley | $18.00 | $21.07 | TheFly | Harley-Davidson price target lowered to $18 from $21 at Morgan Stanley |
| November 25, 2025 10:28 am | — | Loop Capital Markets | $21.00 | $24.00 | TheFly | Harley-Davidson initiated with a Hold at Loop Capital |
| October 31, 2025 2:01 pm | Robin Farley | UBS | $28.00 | $26.95 | StreetInsider | UBS Reiterates Neutral Rating on Harley-Davidson (HOG) |
| October 27, 2025 8:27 am | — | Morgan Stanley | $25.00 | $28.21 | TheFly | Harley-Davidson downgraded to Underweight from Equal Weight at Morgan Stanley |
| August 25, 2025 12:22 pm | Griffin Bryan | Griffin | $34.00 | $28.85 | TheFly | Harley-Davidson price target raised to $34 from $31 at DA Davidson |
| October 18, 2024 9:26 am | Bill Selesky | Argus Research | $42.00 | $36.41 | TheFly | Harley-Davidson price target raised to $42 from $40 at Argus |
Latest News for HOG
Harley-Davidson, Inc. (HOG) Discusses HDFS Business Model Update and Strategic Partnerships with KKR and PIMCO Prepared Remarks Transcript
Webcast Conference Call Scheduled for Thursday, April 16, 2026 at 9 a.m. CT MILWAUKEE, April 14, 2026 /PRNewswire/ -- Harley-Davidson, Inc. (NYSE: HOG) will host an audio webcast to provide an investor discussion of Harley-Davison Financial Services (HDFS).
As of April 13, 2026, two stocks in the consumer discretionary sector could be flashing a real warning to investors who value momentum as a key criteria in their trading decisions.
A New Global Brand Platform Sets Stage For a New Era of Harley-Davidson, While Honoring Its Heritage MILWAUKEE, April 9, 2026 /PRNewswire/ -- Harley-Davidson (NYSE:HOG) reignites the brand with the global launch of RIDE, a refreshed brand platform that honors more than a century of driving motorcycle culture, designed for the riders of today, and paves a path forward for Harley-Davidson. More than a word, RIDE is,…
AI chips, retails giants, and legacy motorcycles take Don Kaufman's (@Theotrade) focus amid a sharp rally on headlines of a U.S.-Iran ceasefire. He sees Harley Davidson (HOG) shares hitting the gas in the near-future, Walmart (WMT) capturing more bearish interest, and Marvell (MRVL) continuing its recent uptrend as retail trade accelerates.
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Insider Trading
Insider Trading
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Senate Trading
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U.S. House Trading
House Trades Disclosures
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Options Chain
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