Analyst Price Targets — HOG
| Date | Analyst | Firm | Target | Price @ Post | Source | Headline |
|---|---|---|---|---|---|---|
| July 6, 2026 11:37 am | Griffin Bryan | Griffin | $30.00 | $25.13 | StreetInsider | Harley-Davidson (HOG) PT Raised to $30 at DA Davidson: 'Moving in The Right Direction' |
| May 19, 2026 11:42 am | — | Morgan Stanley | $15.00 | $24.35 | TheFly | Harley-Davidson price target raised to $15 from $12 at Morgan Stanley |
| May 11, 2026 10:14 am | — | UBS | $26.00 | $25.42 | TheFly | Harley-Davidson price target raised to $26 from $19 at UBS |
| May 6, 2026 10:36 am | Craig Kennison | Robert W. Baird | $28.00 | $25.10 | TheFly | Harley-Davidson price target raised to $28 from $24 at Baird |
| February 17, 2026 7:12 pm | Stephen Grambling | Morgan Stanley | $12.00 | $20.36 | TheFly | Harley-Davidson price target lowered to $12 from $18 at Morgan Stanley |
| February 12, 2026 2:08 pm | — | D.A. Davidson | $25.00 | $20.31 | TheFly | Harley-Davidson price target lowered to $25 from $30 at DA Davidson |
| February 11, 2026 12:05 pm | Tristan Thomas-Martin | BMO Capital | $24.00 | $20.94 | TheFly | Harley-Davidson price target lowered to $24 from $30 at BMO Capital |
| February 11, 2026 11:57 am | — | Robert W. Baird | $22.00 | $20.94 | TheFly | Harley-Davidson price target lowered to $22 from $28 at Baird |
| January 16, 2026 12:29 pm | — | Morgan Stanley | $18.00 | $21.07 | TheFly | Harley-Davidson price target lowered to $18 from $21 at Morgan Stanley |
| November 25, 2025 10:28 am | — | Loop Capital Markets | $21.00 | $24.00 | TheFly | Harley-Davidson initiated with a Hold at Loop Capital |
Latest News for HOG
Harley-Davidson (HOG) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.
Webcast Conference Call Scheduled for 8 a.m. CT MILWAUKEE, July 7, 2026 /PRNewswire/ -- Harley-Davidson, Inc. (NYSE: HOG) will release its second quarter 2026 financial results before market hours on Thursday, July 23, 2026.
HOG is priced like the margin collapse is permanent, yet Q1 retail sales rose 8% and dealer inventory fell 22%, signaling demand may have stopped bleeding. The 2027 reset is the first catalyst: less discounting, $150M+ cost cuts, U.S.-built Revolution Max, and fuller York production can lift HDMC EBITDA to over $350M. My base case is $32 in 12-18 months and $48 in 2-3 years, with greater upside if Harley turns…
Indian posted an ad mocking CEO Artie Starrs -- a move that has fueled speculation about a broader anti-Harley social media campaign.
Harley-Davidson said on Tuesday it is bringing production of the Revolution Max engine platform for North America back to the U.S.
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