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Olaplex said it is being acquired by Germany's Henkel in a $1.4 billion deal after the company had a disappointing public run. Henkel said the deal will allow the company to further invest in its haircare segments, while Olaplex said the acquisition will create opportunities for innovation and growth.

Olaplex (OLPX) surges 49% premarket after agreeing to a $1.4B all-cash acquisition by Henkel (HENKY), at a 55% premium to prior close. JetBlue (JBLU) gains 13% on reports of exploring a potential sale to major U.S. airlines, though discussions are preliminary.

The price in the cash transaction represents a premium of around 55% over Olaplex's closing price on Wednesday, the U.S. company said.

German consumer goods maker Henkel is ​in advanced talks to ‌buy Olaplex in a deal that would value ​the U.S. hair ​care products maker at ⁠about $2 per share, ​Bloomberg News reported on ​Wednesday, citing sources.

Henkel AG and Co. (OTCMKTS:HENKY - Get Free Report) and BRC (NYSE: BRCC - Get Free Report) are both consumer staples companies, but which is the better investment? We will compare the two businesses based on the strength of their valuation, risk, earnings, profitability, analyst recommendations, institutional ownership and dividends. Volatility and Risk Henkel AG and