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The WisdomTree U.S. MidCap Dividend ETF (DON) was launched on 06/16/2006, and is a smart beta exchange traded fund designed to offer broad exposure to the Style Box - Mid Cap Value category of the market.

SCHD gets most of the attention in dividend ETF conversations, and for good reason.

The WisdomTree U.S. MidCap Dividend ETF (DON) was launched on June 16, 2006, and is a passively managed exchange traded fund designed to offer broad exposure to the Mid Cap Value segment of the US equity market.

With the artificial intelligence (AI) trade violently cutting both ways, stoking fears of a “SaaS-pocalypse”, value-oriented and high-dividend strategies are surging in the early innings of 2026. Among the ETFs participating in that party is the WisdomTree U.S. SmallCap Dividend Fund (DES).

WisdomTree U.S. MidCap Dividend Fund (NYSEARCA:DON - Get Free Report) saw a significant decline in short interest in the month of January. As of January 30th, there was short interest totaling 5,544 shares, a decline of 12.7% from the January 15th total of 6,348 shares. Based on an average trading volume of 173,970 shares, the