Analyst Price Targets — BZUN
| Date | Analyst | Firm | Target | Price @ Post | Source | Headline |
|---|---|---|---|---|---|---|
| August 30, 2024 8:53 am | Leo You | CLSA | $2.20 | $2.35 | Benzinga | This Dollar General Analyst Is No Longer Bullish; Here Are Top 5 Downgrades For Friday |
| March 22, 2024 8:40 am | Charlene Liu | HSBC | $2.60 | $2.30 | StreetInsider | Baozun (BZUN) PT Lowered to $2.60 at HSBC, 'structural changes continue to weigh on outlook' |
| January 11, 2023 7:41 am | — | J.P. Morgan | $10.00 | $6.35 | Benzinga | JP Morgan Upgrades Baozun to Overweight, Raises Price Target to $10 |
| November 30, 2022 7:01 am | — | Citigroup | $6.60 | $4.02 | Benzinga | Citigroup Maintains Buy on Baozun, Lowers Price Target to $6.6 |
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Latest News for BZUN

SHANGHAI, June 16, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced the results of its Annual General Meeting of Shareholders ("AGM"). For details, please refer to the poll results announcement of the Company dated June 16, 2026 published on the websites of the…

I maintain a 'Buy' rating for Baozun Inc., as recent insider buying sends a clear signal about management's confidence in the company. Baozun's outlook is favorable, considering the high-margin BBM division's strong growth, the BEC unit's profitability turnaround, and AI-driven cost efficiencies. BZUN trades at undemanding forward P/S and P/E multiples of 0.10x and 5.2x, respectively.

Baozun Inc. (BZUN) Q1 2026 Earnings Call Transcript

Baozun NASDAQ: BZUN reported a stronger first quarter of 2026, with management pointing to revenue growth across both its e-commerce and brand management businesses, improved profitability and faster working capital turnover.

SHANGHAI, May 20, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced its unaudited financial results for the first quarter ended March 31, 2026. Mr. Vincent Qiu, Chairman and Chief Executive Officer of Baozun, commented, "The first quarter of 2026 was robust across…
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