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Burberry Group PLC (OTCMKTS:BURBY - Get Free Report) was the recipient of a significant increase in short interest in the month of September. As of September 15th, there was short interest totaling 35,617 shares, an increase of 97.7% from the August 31st total of 18,015 shares. Based on an average daily volume of 116,266 shares,

Burberry Group PLC (LSE:BRBY) can do many things well (including a natty line in trench coats), but persuading RBC Capital Markets to stay bullish is no longer one of them. The Canadian bank has knocked its rating down from "outperform" to "sector perform" and lopped its price target to £12 from £14.

Burberry Group PLC (LSE:BRBY) shares fell 3% to 1,052p on Wednesday after HSBC downgraded the British luxury fashion group to ‘hold' from ‘buy', taking a more cautious view of the stock. The bank's more cautious stance reflects softer momentum across the luxury sector, with the bank highlighting near-term challenges in soft luxury and muted trends that could limit investor appetite for the sector.

Burberry Group plc is executing a turnaround driven by productivity gains, brand heritage, and a reset cost base, not just luxury demand recovery. BURBY's strategy now leverages its iconic trench and British identity, introducing a good-better-best price architecture to broaden its customer funnel without diluting brand equity. Fiscal 2026 saw revenue down 2% to £2.42B, but adjusted operating profit surged to £160M…

Burberry Group PLC (LSE:BRBY) remains one of JPMorgan's least-favoured luxury stocks despite signs that demand across the sector improved during the second quarter. Analyst Chiara Battistini retained an 'underweight' rating on the British fashion house, with the same for Gucci owner Kering SA (EPA:KER) (Kering SA (EPA:KER)) and Swiss watchmaker Swatch Group (SWX:UHR).