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RBC Capital Markets has raised its price targets for B&M European Value Retail SA (LSE:BME) and Currys PLC (LSE:CURY), citing evidence that international fashion retailers are becoming more aggressive on homewares pricing. The broker's twice-yearly UK homewares survey found that Zara and H&M have become notably more price competitive this season, despite traditionally pricing at a premium in the category.

Investors with an interest in Consumer Products - Discretionary stocks have likely encountered both B&M European Value Retail SA Unsponsored ADR (BMRRY) and SharkNinja, Inc. (SN). But which of these two stocks is more attractive to value investors?

Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest value, growth, and momentum trends to underscore strong picks.

Kingfisher PLC (LSE:KGF), B&M European Value Retail SA (LSE:BME) and Next PLC (LSE:NXT) were named as RBC Capital Markets' preferred UK retail plays as the broker predicted that the housing market would "hold up rather than surge". RBC said subdued housing activity and fragile consumer confidence would continue to weigh on home-related spending.

B&M European Value Retail SA (LSE:BME) continues to split City opinion, with its first-quarter trading update sending Deutsche Bank to upgrade the discount retailer on signs that profit margins are stabilising, while Panmure Liberum abandoned its long-standing bullish stance. The contrasting reactions underline the uncertainty surrounding new chief executive Tjeerd Jegen's efforts to revive growth after several…