Analyst Price Targets — BKNG
| Date | Analyst | Firm | Target | Price @ Post | Source | Headline |
|---|---|---|---|---|---|---|
| February 23, 2026 9:16 pm | Brian Nowak | Morgan Stanley | $5,500.00 | $3,870.83 | TheFly | Morgan Stanley upgrades Booking, says 'just as important in agentic world' |
| February 20, 2026 1:43 pm | — | Susquehanna | $6,500.00 | $4,055.56 | TheFly | Booking Holdings price target raised to $6,500 from $5,000 at Susquehanna |
| February 19, 2026 2:26 pm | Tom White | D.A. Davidson | $6,000.00 | $3,961.06 | StreetInsider | Booking Holdings (BKNG) PT Lowered to $6,000 at DA Davidson on AI-Related Uncertainty |
| February 19, 2026 1:49 pm | — | Robert W. Baird | $5,850.00 | $3,944.38 | TheFly | Booking Holdings price target lowered to $5,850 from $6,325 at Baird |
| February 19, 2026 12:56 pm | Meredith Prichard Jensen | HSBC | $7,746.00 | $3,961.13 | TheFly | Booking Holdings price target raised to $7,746 from $7,656 at HSBC |
| February 19, 2026 12:48 pm | — | Oppenheimer | $6,000.00 | $4,269.99 | TheFly | Booking Holdings price target lowered to $6,000 from $6,500 at Oppenheimer |
| February 19, 2026 12:36 pm | — | BMO Capital | $6,200.00 | $4,269.99 | TheFly | Booking Holdings price target raised to $6,200 from $6,000 at BMO Capital |
| February 19, 2026 12:33 pm | Deepak Mathivanan | Cantor Fitzgerald | $4,495.00 | $4,269.99 | TheFly | Booking Holdings price target lowered to $4,495 from $5,830 at Cantor Fitzgerald |
| February 19, 2026 12:14 pm | Stephen Ju | UBS | $6,485.00 | $4,269.99 | TheFly | Booking Holdings price target lowered to $6,485 from $6,608 at UBS |
| February 19, 2026 11:52 am | Thomas Champion | Piper Sandler | $5,000.00 | $4,269.99 | TheFly | Booking Holdings price target lowered to $5,000 from $5,750 at Piper Sandler |
Latest News for BKNG
Worries about developments in Iran rattled financial markets Monday, after the U.S. and Israel launched a joint attack over the weekend. The major U.S. equities indexes lost ground, with travel-related stocks leading losses, while defense and oil industry stocks gained.
Booking Holdings Inc (NASDAQ: BKNG) experienced a significant Power Inflow alert, a key bullish indicator that is closely tracked by traders who value order flow analytics, specifically institutional and retail order flow data.
Stock-split stocks tend to outperform the overall market in the short run. This company's stock price has fallen amid fears that AI could disrupt its operations.
NORWALK, Conn., Feb. 27, 2026 /PRNewswire/ -- Booking Holdings (NASDAQ: BKNG) today announced that Chief Financial Officer Ewout Steenbergen will participate in a fireside chat at the Morgan Stanley Technology, Media & Telecom Conference, held in San Francisco, on March 3, beginning at 9:15 am PT / 12:15pm ET.
New Ad Campaign Reframes Travel Search around Reassurance BOSTON, Feb. 27, 2026 /PRNewswire/ -- KAYAK , a leading travel search engine, today unveiled a new brand platform and tagline, "Got That Right," alongside a new campaign designed to tap into the most stressful moment of travel planning: the decision-making. While 66% of travelers say booking travel makes them feel stressed, most travel brands continue to…
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