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Boohoo trading stays strong as debt reduction gathers pace

Boohoo Group PLC (AIM:DEBS), the online retailer operating as Debenhams Group, said trading remained strong into June and July, helping profit margins improve and debt to be further reduced. Ahead of its annual meeting, the company said gross merchandise value continued to grow year on year, helped by strong trading at the Debenhams marketplace during the recent spell of hot weather.

Proactive Investors • Jul 14, 2026
Brokers split on Boohoo as shares dip after results cap 39% monthly surge

Shares in Boohoo Group PLC (AIM:DEBS) fell 4% to 24p on Tuesday, giving back some of a 40% gain over the past month, as investors took profits after full-year results. The drop came despite an upbeat reception from analysts, though the two brokers covering the stock disagreed on how much further it can run.

Proactive Investors • Jun 16, 2026
Debenhams owner Boohoo targets double-digit profit growth as turnaround takes hold

Boohoo Group PLC (AIM:DEBS), the online fashion retailer that now trades as Debenhams, has said it expects a double-digit improvement in adjusted earnings for the current financial year as its multi-year turnaround strategy gathers pace. The company said the guidance was underpinned by the continued shift toward its marketplace model.

Proactive Investors • Jun 16, 2026
Shore Capital upgrades boohoo to buy with 35p target as turnaround gains traction

Shore Capital has upgraded Boohoo Group PLC (AIM:DEBS), the online fashion retailer, to buy from hold with a price target of 35p, arguing that the group's turnaround strategy is beginning to deliver tangible financial progress and that gross merchant value (GMV) growth is returning for the first time in several years. The note, written by analysts Katie Cousins and Clive Black, points to a 36% rise in full-year…

Proactive Investors • Jun 15, 2026
Boohoo expects 'material' improvement in profits from Debenhams turnaround

Boohoo Group PLC (AIM:DEBS), the online retailer trading as Debenhams Group, said it returned to growth in the first quarter as its turnaround programme gathered momentum, with "materially" stronger profitability and cash generation supporting confidence in its outlook for the year ahead. Gross merchandise value grew 0.5% in the quarter to 31 May, with trading accelerating through the period such that May GMV was up…

Proactive Investors • Jun 3, 2026

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