Analyst Price Targets — BFH
| Date | Analyst | Firm | Target | Price @ Post | Source | Headline |
|---|---|---|---|---|---|---|
| October 23, 2026 1:25 pm | Bill Ryan | Seaport Global | $123.00 | $101.32 | TheFly | Bread Financial price target raised to $123 from $121 at Seaport Research |
| October 23, 2026 12:43 pm | — | Cowen & Co. | $113.00 | $100.91 | TheFly | Bread Financial price target raised to $113 from $111 at TD Cowen |
| October 23, 2026 9:37 am | — | Barclays | $107.00 | $102.45 | TheFly | Bread Financial price target lowered to $107 from $110 at Barclays |
| October 7, 2026 1:27 pm | Bill Ryan | Seaport Global | $121.00 | $97.03 | TheFly | Bread Financial price target lowered to $121 from $123 at Seaport Research |
| October 5, 2026 9:41 am | Terry Ma | Barclays | $110.00 | $98.05 | TheFly | Bread Financial price target raised to $110 from $109 at Barclays |
| October 1, 2026 11:38 am | — | Evercore ISI | $118.00 | $97.75 | TheFly | Bread Financial price target lowered to $118 from $120 at Evercore ISI |
| September 11, 2026 8:56 am | — | Wells Fargo | $115.00 | $106.86 | TheFly | Bread Financial initiated with an Equal Weight at Wells Fargo |
| August 25, 2026 7:50 am | Darrin Peller | Wolfe Research | $130.00 | $105.19 | StreetInsider | Wolfe Research Upgrades Bread Financial Holdings (BFH) to Outperform |
| August 3, 2026 11:56 am | Nicholas Holowko | UBS | $127.00 | $108.07 | TheFly | Bread Financial price target raised to $127 from $120 at UBS |
| July 27, 2026 1:40 pm | Bill Ryan | Seaport Global | $119.00 | $107.42 | TheFly | Bread Financial price target raised to $119 from $113 at Seaport Research |
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Latest News for BFH

Full-year net credit loss rate guidance improved to below 7%. End-of-period loans grew 7% year over year to $18.9 billion.

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COLUMBUS, Ohio, Oct. 27, 2026 (GLOBE NEWSWIRE) -- Bread Financial Holdings, Inc. (NYSE: BFH) (“Bread Financial” or the “Company”) announced today the pricing of its previously announced underwritten public offering of 5,000,000 depositary shares (the “Depositary Shares”), each representing a 1/40th interest in a share of its 9.375% Fixed Rate Reset Non-Cumulative Perpetual Preferred Stock, Series C, par value $0.01…

Investors interested in Financial - Miscellaneous Services stocks are likely familiar with Bread Financial Holdings (BFH) and Brookfield Asset Management (BAM). But which of these two stocks presents investors with the better value opportunity right now?

The Zacks Style Scores offers investors a way to easily find top-rated stocks based on their investing style. Here's why you should take advantage.
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Insider Trading
Insider Trading
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|---|
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