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Bloomberg Opinion's Andrea Felsted assesses the outlook for the sportswear market and how the football World Cup impacts competition between Nike Inc. and Adidas AG. Felsted speaks on Bloomberg Television.

As national teams battle for football's biggest prize on the pitch, Adidas and Nike are competing for a different championship off it: winning the wallets of World Cup fans. While the FIFA World Cup is a global event, U.S. merchandise sales offer an early indication of which brand is resonating most with consumers. The early scorecard suggests that Adidas is winning the World Cup both on and off the field.

adidas AG (ADDYY) Q1 2026 Earnings Call Transcript

adidas (OTCMKTS:ADDDF - Get Free Report) is projected to post its resultson Wednesday, April 29th. Analysts expect adidas to post earnings of $3.07 per share and revenue of $7.2643 billion for the quarter. adidas Price Performance Shares of OTCMKTS ADDDF opened at $162.71 on Monday. adidas has a 1-year low of $145.65 and a 1-year