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adidas AG (OTCMKTS:ADDDF - Get Free Report) was the target of a significant increase in short interest in the month of September. As of September 15th, there was short interest totaling 590,976 shares, an increase of 68.9% from the August 31st total of 349,976 shares. Based on an average daily trading volume, of 221 shares,

Adidas shares plunged as much as 19% on Thursday, putting the German sportswear giant on course for its biggest one-day decline on record after higher marketing costs linked to the FIFA World Cup overshadowed record quarterly sales and a solid rise in earnings. The company reported net profit from continuing operations of €398 million for the second quarter, up 6% from a year earlier but below analysts' expectations…